- BrushyBall, LLC Launches Kickstarter Campaign to Improve Children’s Dental Health

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BrushyBall, LLC Launches Kickstarter Campaign to Improve Children’s Dental Health

Funds Will Be Used to Manufacture and Market 
the Innovative and Educational BrushyBall Tooth Brush Training Toy 

Birmingham, MI – February 4, 2014 – BrushyBall LLC today launched a Kickstarter campaign to help fund the manufacturing and marketing of its innovative and educational tooth brush training coach for children. Kickstarter is a global crowdfunding platform based in the United States whose mission is to help bring creative projects and products to life. 
The educational toy also named BrushyBall was developed by entrepreneur Robert Malen, who learned that singing toothbrushes with built-in timers did not teach his 4-year old daughter how to properly brush her teeth. “When I asked her if she brushed her teeth, she could truthfully answer yes because she brushed until the music stopped,” explained Malen. “However, when I watched her brush, I could plainly see she was only focusing on a few teeth.” 
Malen set out to design a better product that would teach proper brushing technique in a fun way.  After five years of self-funded research and development, Malen produced the prototype for BrushyBall, a sink-top toy that uses a follow the leader sequence to demonstrate and encourage proper tooth brushing – Brushy Ball also serves as a convenient toothbrush holder. Click here to see demonstration video.

According to Malen, “BrushyBall is by no means a solution in search of a problem. In fact, a recent study by the U.S. Centers for Disease Control showed a disturbing uptick in the number of cavities among children aged 5 to 19 years old and within that group, the largest increase was in the 3 to 5 year old age group. We need to nip this trend in the bud, when children are first learning about oral hygiene and what better time to launch than February, which is National Children’s Dental Health Month.”
BrushyBall currently has a suggested retail price of $29.95 and has three main target markets:
  • Online and brick and mortar retailers – Any who currently sell power toothbrushes 
  • Chairside educational tool for dentists and hygienist
  • Private label retail opportunity for dental practices

Initial reaction to the BrushyBall prototype among dental professionals has been very positive. During a recent news segment on WDIV-TV, dentist Dr. Mitchell Milan said, “It’s one of these simple ideas that simply makes sense!” View the entire news segment about BrushyBall.
Malen intends BrushyBall, LLC to be a company that gives back to the community. He is committed to donating generously from a percentage of profit to Operation Smile, a non-profit organization dedicated to correcting cleft palate deformities in children worldwide. 

About BrushyBall, LLC 

Based in Birmingham, Michigan, and founded by entrepreneur parent Robert Malen, BrushyBall, LLC is the developer of the innovative and educational BrushyBall tooth brush training toy for children.  Malen designed BrushyBall as an alternative to the singing toothbrush his 4 year old daughter was using that timed how long she brushed, but did not teach her how to brush properly. The company is currently seeking crowd-sourcing to help it offset manufacturing and marketing costs on Kickstarter.

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